Top 5 Social Apps on Android in Romania in Q4 2021

In the fourth quarter of 2021, the top 5 social apps on the Android platform in Romania—TikTok, Instagram, Facebook, Facebook Lite, and Likee - Short Video Community—demonstrated varied performance metrics in terms of downloads, revenue, and active users.

TikTok from TikTok Pte. Ltd. saw a significant increase in weekly revenue, peaking at around $247K in the week of December 20. Weekly downloads showed a positive trend, starting at approximately 29K in late September and reaching nearly 48K by the end of December. The app maintained a stable number of weekly active users, hovering around 3.1M to 3.2M throughout the quarter.

Instagram by Instagram experienced a steady increase in weekly downloads, starting at around 20K in late September and climbing to nearly 39K by the end of December. Weekly active users remained relatively stable, fluctuating between 3.6M and 3.7M.

Facebook from Meta Platforms, Inc. had a consistent performance in weekly downloads, with figures ranging from approximately 15K to 21K. Weekly revenue peaked at about $5.4K in early October. The app maintained a high number of weekly active users, consistently around 4.1M to 4.2M.

Facebook Lite, also by Meta Platforms, Inc., showed a steady trend in weekly downloads, starting at around 7K and reaching about 9.2K by the end of December. Weekly active users fluctuated slightly but remained in the range of 370K to 420K throughout the quarter.

Likee - Short Video Community by Likeme Pte. Ltd. saw a notable increase in weekly downloads towards the end of the quarter, peaking at approximately 12K in the last week of December. Weekly revenue showed minor fluctuations, with a peak of $236 in early October. The app's weekly active users remained relatively stable, ranging from around 185K to 209K.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.